2023
Product Design, Branding
Figma / Cavalry / Processing /
Illustrator / Photoshop
Desktop
Introduce a solution/innovation for the interaction between the user, music, and AI.
To start understanding the big picture, I analysed the music streaming market and a variety of online music creation tools.
To understand the pain points, needs and desires I conducted interview with 10 electronic music fans in age 20-35.
To create an AI-powered electronic music platform, analyzing the intricate elements of the genre is crucial for developing necessary tools.
Users seek platforms that encourage participation, diversity, and creativity
Users want to share and engage with both their own music and creations from others
Many participants face significant technical challenges that hinder their effective music creation process.
Electronic music creator should offer a comprehensive suite of tools and be intuitive to the user.
Participants expressed a desire to create music inspired by artists they know.
Users should choose from a wide range of moods, from upbeat to melancholic, while creating music
I'll create a streaming platform with AI-assisted music creation to empower users and emphasize collective music experience through listening events.
I constructed the app flow using a flowchart to understand how things will work.
Then, I created low-fidelity and high-fidelity wireframes to understand how things would look.
ASCII art has a 90s electronic aesthetic and is connected to code, electronic music, and AI.
Generative animation is dynamic and adaptive, making it a perfect match for the themes of AI and electronic music.
Pixels and shapes evoke nostalgia for early digital art and gaming, aligning with the project's exploration of electronic music and its roots.
The aesthetic of the project is based on the Gridlite font, a versatile typeface with a structured, grid-based design that embodies retro-futuristic spirit while embracing modern technology.
'F' in the shape of an equalizer represents the dynamic nature of electronic music, where frequencies dance to form captivating melodies and rhythms.
The main menu welcomes users with essential information, including a countdown timer showcasing the time until the next stream. Users can easily stay updated on the schedule and track the number of submissions for the upcoming stream.
Creating AI assisted song by selecting basic parameters such as track duration, genre, artist inspiration, instruments, bpm, voice, theme and mood of the song and later adding song to the stream.
During a streaming the home screen changes to a dynamic grid that adapts to the number of listeners that are in a particular room. A map view also shows where listeners are at the moment.
Renowned electronic music artists curate playlists featured during the streams. These artists handpick select tracks created by users within the platform to be showcased alongside their own curated selections.
Enjoy bi-weekly genre-specific streams across five rooms. As user-submitted songs play, real-time visuals evolve based on participant engagement, enhancing the immersive experience.
The social media posters showcase the collaborative essence of the platform, featuring both users and established artists who are actively engaging with the community. The posters use vibrant visuals and compelling messaging to invite more people to join.
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